As an avid reader of this website, you already know that we have a candle business. What you may NOT know is that we sell about 80% of our candles between Thanksgiving and Christmas. I make them all by hand. And this means that by mid-December, my body is experiencing an accelerating cascade of physical breakdowns, much like the spacecraft in Apollo 13.
Fortunately, the solution to this problem is pretty obvious. (And no, it is not to hire someone.) It is to start making candles that people will buy at other times of the year. Like birthdays, baby showers, housewarmings, and the anniversary of the sinking of the Titanic.
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